NEOMA Business School

WHAT WILL YOU LEARN?

The three-week programme provides an introduction into the sport-business in France. Theory is aligned with major sporting events, industry examples and case studies from the sport industry.

• Sport Management the French model
  Students will learn about the French and European governance of sport as well as the key strengths and weaknesses.
• Major Sporting Events
  Students will gain a clear insight into the organisation and running of major events and a unique understanding of the bidding process – Rugby World Cup 2023.
• Careers and action plans
  Students will be invited to devise a career pathway plan and to create the implementation steps to their chosen projects related to sport management.