The Lucerne School of Business offers an online Summer School on Management, Marketing & Sustainability of Tourism Businesses and Destinations.
The Lucerne School of Business, Switzerland offers an exciting series of lectures and presentations during a 6-day online programme with partners and experts from Switzerland's most successfully developed destinations.
The programme addresses bachelor's and master's students from all over the world as well as students from the Lucerne University of Applied Sciences and Arts. Students from other study programmes without previous knowledge of tourism are welcome. This online summer school combines theoretical knowledge with opportunities to meet and learn from industry experts. Students have the unique opportunity to interact with the heads of the leading destinations and companies in Swiss tourism and thereby gain unique insights into the organization, structure and success factors of Swiss tourism. The programme features online lecturing, presentations, discussions and interactive seminars on cutting-edge topics.
The working language of the week is English.
For further details about the program please download the pdf (
Luzern_Programme_Online_Summer_Business_School_2021.pdf).
- Dates: July 5 - 7 and July 12 - 14, 2021
- Application Deadline: May 17, 2021 (you have to be nominated beforehand by the MCI, please write an e-mail to: daniel.dassisi@mci.edu by May 10, 2021 the latest)
- Costs: no fee for MCI students
