SOS Children's Villages - Employer branding in relation to recruitment of the Generation Z

THE CHALLENGE
Demographic change, the shift in work mentality and the unattractiveness of the social sector are bringing the issue of skills shortages into focus for many organizations, including SOS Children's Villages. Employer branding is therefore becoming increasingly important in order to position the organization as an attractive employer and respond to the wishes and needs of potential applicants.

OUTCOMES
For Generation Z in psychosocial and educational degree programmes, open communication and a feedback culture, work-life balance and the compatibility of work and family life in the workplace are particularly important. They would like additional training and further education opportunities, supervision, a public transport ticket, sabbaticals and a company pension scheme. They find out about job offers primarily via online job markets, friends and acquaintances and company websites. For SOS Children's Villages Austria, there are various fields of action such as the promotion of internal communication and feedback culture, the expansion of flexible working time models, the introduction of a discounted public transport ticket and the expansion of further training and supervision programmes.