Market Analysis for the Social Business Reform Africa

2021-07-27

THE CHALLENGE
Our project partner Reform Africa produces waterproof backpacks and bags from recycled plastic in Uganda. Due to the Covid 19 pandemic, the company has lost its main target group, tourists. This has resulted in a sharp reduction in income and the social enterprise would like to expand its market in Europe. This project will serve as a basis.

OUTCOMES

The availability of the products should be guaranteed and reflect the capacity of the company.
The "social added value" is the Unique Selling Proposition. This could serve as the basis for marketing.
The individuality of the products could make service-oriented online sales and cooperation with distributors more difficult.
There is potential in pricing. The majority of respondents rate the retail price of the backpacks as "too low".
Fairtrade certification could be considered but should be weighed against advantages and disadvantages.

Social Business Reform Africa

Fact Box

Study Program: Nonprofit-, Social- & Healthmanagement
Team: Sarah Schurian, Johanna Mikolascheck, Manuela Bolesch, Stefanie Ritter, Betül Sivritepe
Supervisor(s): Lukas Kerschbaumer
Partner Organisation: SINA (Social Innovation Academy), Reform Africa
Year project was carried out: 2021

Partner Statement:
“Adding value to trash. We were three young ladies joining the Social Innovation Academy in Mpigi as scholars and quickly realized that we all share the same passion about art and saving the environment. This brought us together. Today we profit from the unique experiences and skills from our members, to contribute to our social enterprise.” - Aweko, Naluyima, Mema, 2020

Further Information

www.stefanieritter11.wixsite.com/reformafrica