THE CHALLENGE
As part of the practical projects in the 4th semester, the topics "workplace health promotion" and "employer branding" at Lebenshilfe Tirol were discussed and an image analysis for these topics was prepared for the organisation.
OUTCOMES
In the image analysis, Lebenshilfe Tirol was associated with very positive terms and was largely perceived as very attractive by potential employees.The student project results indicate that workplace health promotion can support employer branding through appropriate communication of the health-promoting measures to the outside world.
Lebenshilfte Tirol
- Study Program: Nonprofit, Social and Healthcare Management
- Team: Geir Martina, Müller Laura, Tölzer Cosima, Unterberger Viktoria
- Supervisor(s): Siegfried Walch, Jolanda Baur, Nils Mevenkamp, Vladan Antonovic
- Partner Organisation: Lebenshilfe Tirol
- Year project was carried out: 2020
Partner Statement:
"The work with the project group was extremely pleasant. They worked independently and brought in their own ideas. Lebenshilfe Tirol is very pleased about the good cooperation and the helpful results". - Feedback Tabea Ebel, Lebenshilfe Tyrol
"Workplace health promotion and employer brand are two important topics for Lebenshilfe Tirol. We want to become the employer of choice in our field. For this purpose an image analysis is helpful – it provides starting points as well as suggestions for improvement". - Lebenshilfe Tyrol