Strategic Pricing & Yield Management

Department

Master's Program Entrepreneurship & Tourism

Course unit code

TOU-MMT-3-EPS-SPY-ILV

Number of ECTS credits allocated

2.0

Name of lecturer(s)

Dr. Friesen Mark

Mode of delivery

face-to-face/optional online

Recommended optional program components

none

Recommended or required reading

Please see the uploaded syllabus on Sakai for further information, obligatory readings and assignments!

Assessment methods and criteria

Presentation

Level of course unit

Master

Year of study

Fall 2025

Semester when the course unit is delivered

3

Language of instruction

English

Learning outcomes of the course unit

Competencies in designing pricing strategies in the hospitality sector and other industries

Course contents

The course focuses on:
• Hotel Revenue Management
• Hotel Distribution Channels
• Hotel Revenue Management structure
• Factor Effecting Revenue Channels Productiveness
• Trends and Issues related to Revenue Management
• Pricing Management
• Sales Management
• Social Networking Management
• Forecasting
• Optimisation

Planned learning activities and teaching methods

The course comprises an interactive mix of lectures, discussions, guest lectures and individual and group work. All chapters included in the course syllabus are accompanied by real case examples.

Work placement(s)

none