Managing Digital Technologies

Department

Master's program International Business & Management

Course unit code

IBaM-M-3-M_6-MDT-ILV-O

Number of ECTS credits allocated

4.0

Name of lecturer(s)

Mag. Karlusch Albrecht, Bakk. MBA, FH-Prof. Dr. Schneider Sabrina

Mode of delivery

blended learning

Recommended optional program components

none

Recommended or required reading

Antonopoulos, A.M. (2014). Mastering Bitcoin: unlocking digital cryptocurrencies. O'Reilly Media, Inc.
Burgess, A. (2017). The executive guide to Artificial Intelligence: how to identify and implement applications for AI in your organization, Springer.
Iansiti, M. & Lakhani, K.R. (2020). Competing in the age of AI: strategy and leadership when algorithms and networks run the world. Harvard Business Press.
Viki, T., Toma. D., & Gons, E. (2017). The corporate startup. How established companies can develop successful innovation ecosystems. GLOBAL PUBLISHER SERVICES.
World Economic Forum (2018). The digital enterprise: moving from experimentation to transformation. WEF.

Level of course unit

Master

Year of study

Fall 2025

Semester when the course unit is delivered

3

Language of instruction

English

Learning outcomes of the course unit

This module focuses on why and how organisations transform their businesses with digital technologies. Within the module, students will get acquainted with intellectual tools and practical insights that will allow them to critically assess the next generation digital technologies (focus on AI and Blockchain); identify, assess and prioritize their use cases in organizational context; enable alignment between digital business and operating models; track and measure the success of specific digital initiatives.
Furthermore, within a group project the students will apply different concepts and frameworks to plan a digital initiative within a company of their choice.

Course contents

• Next generation technologies driving digital transformation and their evolution
• Business applications of Artificial Intelligence
• Blockchain technologies, their applications and current challenges
• Challenges of incumbents with digital initiatives, digital labs, international cases and best practices
• Alignment of digital business and operating models
• Roadmap for implementing digital initiatives within the company and success factors
• KPIs – measuring success of digital initiatives

Planned learning activities and teaching methods

The course comprises an interactive mix of lectures, discussions and individual and group work.

Work placement(s)

none