International Tourism

Department

Master's Program Entrepreneurship & Tourism

Course unit code

TOU-MMT-3-ITO-ITO-ILV

Number of ECTS credits allocated

3.0

Name of lecturer(s)

Haselwanter Stefanie, BA MA, FH-Prof. Mag. Siller Hubert J., Bayer Jannes, MA

Mode of delivery

face-to-face/optional online

Recommended optional program components

none

Recommended or required reading

- Vanat, L. (2020). 2020 International Report on Snow & Mountain Tourism.
- Al Saed, R., Upadhya, A., & Abu Saleh, M. (2020). Role of airline promotion activities in destination branding: Case of Dubai vis-à-vis Emirates Airline. European Research on Management and Business Economics, 26(3), 121-126.
- Schuckert, M., Wassler, P. & Chon, K. (2016). China travels - Remarks on the development of tourism in China. In H. Siller & A. Zehrer (Eds.), Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis (2nd ed.) (pp. 129-138). Vienna, Austria: Linde.
- Baker, K. (2008). Kerala's Strategy for Tourism growth: a Southern Approach to Development and Poverty Alleviation. In P. Burns & M. Novelli (Eds.), Tourism Development (pp. 192-216). London: CAB International.
- Stephenson, M. L. (2014). Tourism, development and "destination Dubai": Cultural dilemmas and future challenges. Current Issues in Tourism, 17(8), 723-738

Assessment methods and criteria

Portfolio

Level of course unit

Master

Year of study

Fall 2025

Semester when the course unit is delivered

3

Language of instruction

English

Learning outcomes of the course unit

During this course students will:
- acquire sound and practical knowledge on current issues in international tourism
- meet, discuss with and learn from international practitioners and researchers
- have the opportunity to critically discuss and evaluate opportunities and challenges in international tourism development
- apply theoretical findings to problem statements from the industry
- deepen your reflection and communication skills by elaborating relevant information and key findings in an e-portfolio.

Course contents

An important aspect of the Master's program "Entrepreneurship & Tourism" is its close relation to the national and international tourism industry. The goal of this course is to give you the opportunity to learn from selected destinations, tourism organizations and companies from all over the world and at different stages of tourism development. This course will furthermore give you access to our network with the international tourism industry.

Planned learning activities and teaching methods

This class comprises the following elements:
- thematic preparation during self-study hours
- a dialogue with industry experts
- a thorough reflection and elaboration of key learnings by means of an e-portfolio
- a presentation and discussion of your key findings
- a feedback on your key findings and presentation

Work placement(s)

none