International Marketing

Department

Master's Program Entrepreneurship & Tourism

Course unit code

TOU-MMT-3-ITO-IMA-ILV

Number of ECTS credits allocated

3.0

Name of lecturer(s)

FH-Prof. MMag. Stadler Raphaela, PhD, Haselwanter Stefanie, BA MA, FH-Prof. Mag. Siller Hubert J.

Mode of delivery

face-to-face

Recommended optional program components

none

Recommended or required reading

Baack, D. W., Czarnecka, B., & Baack, D. (2019). International marketing (2nd ed.). Sage.

Assessment methods and criteria

Portfolio

Level of course unit

Master

Year of study

Fall 2025

Semester when the course unit is delivered

3

Language of instruction

English

Learning outcomes of the course unit

The students are able to systematically address problems relating to the global market, and to identify, evaluate and cultivate relevant international markets. Their awareness of ethics and responsibility in tourism as an occupational field has enabled them to broaden their field of activity. Their direct involvement in project examples and their knowledge about tools and methods enable them to link contents and application.
The students are aware of up-and-coming innovative tourism markets, are able to segment in accordance with geographical and thematic foci and to correctly assess relevant potentials.
The students are familiar with the various international and transnational tourism organizations and their relevant objects and are able to discuss development and environmental policies in relation to tourism.

Planned learning activities and teaching methods

The course comprises an interactive mix of lectures, discussions and individual and group work.

Work placement(s)

none