eTourism Business Models

Department

Master's Program Entrepreneurship & Tourism

Course unit code

TOU-MMT-3-TMD-BMO-ILV

Number of ECTS credits allocated

3.0

Name of lecturer(s)

Rauschnabel Philipp, Bakker Wilhelmus

Mode of delivery

face-to-face

Recommended optional program components

none

Recommended or required reading

Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126.
Download (use VPN, should be for free): http://www.sciencedirect.com/science/article/pii/S0148296316302843 if free download is not possible, email me for a pdf copy at philipp.rauschnabel@gmail.comFrew, A.(Ed.): Information and Communication Technologies in Tourism 2005, Vienna
Buhalis, D. (2003): eTourism: Information Technology for strategic tourism management, Prentice Hall-Pearson, Essex
Werthner, H. & Klein S. (1999): Information Technology and Tourism - A Challenging Relationship, Springer, New York

Assessment methods and criteria

Project work

Level of course unit

Master

Year of study

Fall 2025

Semester when the course unit is delivered

3

Language of instruction

English

Learning outcomes of the course unit

Understanding tourism and destination marketing through lessons of the past and a vision and methodology for the future.
The students are familiar with the specifics of tourism enterprises in relation to e-tourism, are able to understand the developments and changes resulting from the integration of information and communication technologies, are familiar with new IT-supported business models for the tourism industry, the application of e.g. GDS (global distribution systems) and concepts for interactive “e-destinations”. An additional focus is on business models and integrated distribution concepts.

Planned learning activities and teaching methods

The course comprises an interactive mix of lectures, discussions and individual and group work.

Work placement(s)

none