Winter Program: Digital Entrepreneurship

Department

International Program

Course unit code

IFLV6614

Number of ECTS credits allocated

3.0

Name of lecturer(s)

Key Thomas, PhD

Mode of delivery

distance learning/e-learning

Recommended optional program components

none

Level of course unit

Bachelor

Year of study

Fall 2025

Semester when the course unit is delivered

1

Language of instruction

English

Learning outcomes of the course unit

We live in a new era of business practice, value creation and delivery. Understanding the changes relevant in the research, design, and execution of new ventures in the digital business landscape is only becoming more important.

This Digital Entrepreneurship course introduces students to frameworks for the creation and delivery of innovative value through digital technology. The course is intended for students who want to understand and become familiar with the tools and concepts used to create a digital native business. Students choose a digital business model, revenue (price) structure, define their marketplace, create a target market persona, create a digital marketing plan, finance and growth plan, and by the end of the class pitch their concept for investment funding.

LEARNING OUTCOMES:
- The ability to develop a strategic plan for digital startups
- Understand the foundation of online innovation, value creation and delivery.
- Identify and classify digital business models.
- Understand and identify different growth strategies for digital ventures.
- Continuous improvement by staying up to date on tools and techniques, trends and technology

Course contents

• The ability to develop a strategic plan for digital startups
• Understand the foundation of online innovation, value creation and delivery.
• Identify and classify digital business models.
• Understand and identify different growth strategies for digital ventures.
• Continuous improvement by staying up to date on tools and techniques, trends and technology

Work placement(s)

none