Digital Business Models

Department

Master's program International Business & Management

Course unit code

IBaM-M-3-M_6-DBM-ILV-O

Number of ECTS credits allocated

Name of lecturer(s)

FH-Prof. Dr. Schneider Sabrina

Mode of delivery

blended learning

Recommended optional program components

none

Recommended or required reading

Adner, R. (2017). Ecosystem as structure: An actionable construct for strategy. Journal of Management, 43(1), 39-58.
Adner, R. (2021). Winning the right game: How to disrupt, defend, and deliver in a changing world. The MIT Press.
Adner, R., Puranam, P., & Zhu, F. (2019). What is different about digital strategy? From quantitative to qualitative change. Strategy Science, 4(4), 253-261.
Christensen, C.M. (2020). Disruption 2020, MIT Sloan Management Review, 61(3), 21-26.
Christensen, C.M., Raynor, M. & McDonald, R. (2015). Disruptive Innovation: An intellectual history and direction for future research, Journal of Management Studies, 55(7), 1043-1078.
Christensen, C.M., Raynor, M. & McDonald, R. (2015). What is disruptive innovation?, Harvard Business Review, December 2015, 45-53.
Correani, A., de Massis, A., Frattini, F., Messeni Petruzzelli, A., & Natalicchio, A. (2020). Implementing a digital strategy: Learning from the experience of three digital transformation projects. California Management Review, 62(4), 37-56.
Gupta, S. (2018). Driving digital strategy: A guide to reimagining your business. Harvard Business School Press.
Hopp, C., Antons, D., Kaminski, J. & Salge, T.O. (2018). What 40 years of research reveals about the difference between disruptive and radical innovation, Harvard Business Review Digital Articles, 09.04.2018.
Jacobides, M.G. (2019). In the ecosystem economy, what's your strategy? Harvard Business Review, 97(5), 128-137.
Jacobides, M.G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic Management Journal, 39(8), 2255-2276.
Levinthal, D.A. (2019). Editorial introduction: The Special Issue on Strategy in the Digital Era. Strategy Science, 4(4), 251-252.
Ross, J.W., Sebastian, I.M., Beath, C.M., Scantlebury, S., Mocker, M., & Fonstad, N.O. (2016). Designing Digital Organizations: Business leaders must rethink their business strategies and develop what we refer to as a digital strategy. MIT CISR Working Paper, 406.
Weill, P., & Woerner, S.L. (2018). What's your digital business model? Six questions to help you build the next-generation enterprise. Harvard Business School Press.

Level of course unit

Master

Year of study

Fall 2025

Semester when the course unit is delivered

Language of instruction

English

Learning outcomes of the course unit

The course “Digital Business Models” provides students with an overview of the various forms and types of digital business models. We discuss how business models may serve as recipes and a source of inspiration for digitalization strategies. Furthermore, we focus on response strategies to digital disruptions. Additionally, we expand the view from a focal firm’s value proposition to business ecosystem-based value propositions and discuss the challenges of ecosystem evolvement, strategy and competition.

Course contents

• Business models vs. strategy
• Novel characteristics of digital technologies
• Types of digital business models
• Digital disruption/ response strategies
• Value propositions
• Business ecosystems
• Ecosystem strategy
• Inter-ecosystem competition

Work placement(s)

none

Back