Cross-Cultural Competencies & Ethics

Department
  • Master's Program Entrepreneurship & Tourism
Course unit code
  • TOU-MMT-3-LDS-CCC-UE
Number of ECTS credits allocated
  • 2.0
Name of lecturer(s)
  • Guibert Isabelle, MA MA, Prof. Dr. Bauer Ulrich, M.A.
Mode of delivery
  • face-to-face
Recommended optional program components
  • none
Recommended or required reading
  • Isabelle Guibert:
    Required pre-course reading with guiding questions, available on Sakai/Resources
    - ESTEVA, G. (2011): "Intercultural Inspiration: The Life and Work of Raimon Panikkar" in Dietrich, Wolfgang and Others (Eds.): The Palgrave International Handbook of Peace Studies: A Cultural Perspective, New York, Palgrave Macmillan, 570-585 (pages to read: 573-582)
    - WOHLMUTHER, C. & W. WINTERSTEINER (Eds.) (2013): International Handbook on Tourism and Peace, Centre for Peace Research and Peace Education of the Klagenfurt University/Austria, in cooperation with the World Tourism Organization (UNWTO), Klagenfurt/Celovec, Drava (pages to read: 31-59)

    Ulrich Bauer:
    Bauer, U. (2023) Short Definitions of key concepts (available on Sakai)
    Bauer, U. (2021) Intercultural Competencies and Cultural Standards in International Hospitality (already available on Sakai)
    Meyer, E. (2014) The Culture Map. Breaking Through the Invisible Boundaries of Global Business. New York: PublicAffairs
    Thomas, A. (2010) Ed.: Handbook of Intercultural Communication and Cooperation. Basics and Areas of Application. Göttingen : Vandenhoeck & Ruprecht
    Berardo, K.; Deardorff, D. (2012). Building Cultural Competence: Innovative Activities and Models. Portland: Ringgold Inc.
    Deresky, H. (2014). International management: Managing across borders and cultures (8th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
    Reisinger, Y 2009. International Tourism. Cultures and Behavior. Oxford/UK: Butterworth Heineman.
    Ting-Toomey, S., & Chung, L. C. (2012). Understanding intercultural communication (2nd ed.). Oxford; New York: Oxford University Press.Isabelle Guibert:
    Recommended reading, partly available on Sakai/Resources
    - ANDREWS, H. (Ed.) (2014): Tourism and Violence, London, Routledge
    - ASSMANN, J. (2011): "Communicative and Cultural Memory" in: P. Meusburger, M. Heffernan, E. Wunder (eds): Cultural Memories. The Geographical Point of View, Springer Netherlands, 15-27
    - DIETRICH, W. (2012): Interpretations of Peace in History and Culture, London
    - EUROPEAN COMMISSION (1998): What? Me? A Racist? Office for Official Publications of the European Communities
    - GALTUNG, J. (1969): "Violence, Peace and Peace Research", Journal of Peace Research, Vol. 69, 167-191
    - INSTITUTE FOR ECONOMICS & PEACE (2024): Global Peace Index 2024: Measuring Peace in a Complex World, Sydney
    - LEDERACH, J. P. (2003): The Little Book of Conflict Transformation, Intercourse, Good Books
    - ROGERS, C. & R. FARSON (1987): "Active Listening" in: R.G. Newman, M.A. Danzinger, M. Cohen (eds): Communicating in Business Today, D.C. Heath & Company
    - TROMPENAARS F. & CH. HAMDEN-TURNER (2012): Riding the Waves of Culture. Understanding Diversity in Global Business, London: Nicholas Brealey Publishing
    - WORLD TRAVEL & TOURISM COUNCIL (2016): "Tourism as a Driver of Peace"
    - ZAKI, JAMIL (2019): The War for Kindness: Building Empathy in a Fractured World, Crown
Assessment methods and criteria
  • Exam
Level of course unit
  • Master
Year of study
  • Fall 2025
Semester when the course unit is delivered
  • 3
Language of instruction
  • English
Learning outcomes of the course unit
  • Upon successful completion of the subject "Peace and Tourism - Cultivating Cultural and Listening Awareness" by Isabelle Guibert, students should
    • understand what peace and violence imply
    • be aware of the role of tourism in peace and violence/conflict
    • acquire insight into culture and intercultural competence
    • be able to cope with unexpected situations and take distance from own mindset by getting out of comfort zone
    • listen consciously and empathetically
    • empower (self-)leadership by deepening their emotional awareness

    Upon successful completion of this subject as taught by Dr. Bauer, students should be able to
    1. Explain some selected main terms, concepts and theories related to cross cultural competencies
    2. understand how to apply those terms, concepts and theories
    3. Critically evaluate and reflect those concepts and theories of culture in the field system
    4. Apply ethical standards in relation to tourism
Course contents
  • This subject is designed to build awareness, train, explore and critically evaluate cross-cultural competencies in the context of tourism. Students will gain an in-depth understanding of culture-relevant knowledge, applicable to multiple levels, and above all reflect their own cross-cultural competencies.

    Guest Lecturer Univ.-/FH-Lekt. Mag. Leo Stollwitzer:
    - Discussion of theoretical concepts of “Culture”; Case Studies
    - Discussion of culture-based ethical standards; Case Studies
Planned learning activities and teaching methods
  • Isabelle Guibert:
    • The teaching is dynamic, interactive, and unconventional
    • Students will be constantly asked to self-reflect, give their opinion, express themselves.
    • To enhance interaction and participatory learning, the sessions will be completely free from devices (smartphones, computers, tablets).
Work placement(s)
  • none

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