Creative & Entrepreneurial Thinking

Department

Master's program International Business & Management

Course unit code

IBaM-M-3-M_10-CET-ILV-O

Number of ECTS credits allocated

2.0

Name of lecturer(s)

FH-Prof. Dr. Som Oliver

Mode of delivery

blended learning

Recommended optional program components

none

Recommended or required reading

Bathla, S. (2019). Intelligent Thinking: Overcome Thinking Errors, Learn Advanced Techniques to Think Intelligently, ‎Independently published.
Dingli, S.M. (2017). Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times, 2nd Edition, Routledge.
Judkins, R. (2015). The Art of Creative Thinking, ‎Sceptre.
Michaels, C. (2012). The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School, Greenleaf Book Group LLC.
Montibeller, G., & Von Winterfeldt, D. (2015). Cognitive and motivational biases in decision and risk analysis. Risk analysis, 35(7), 1230-1251.
Sawhney, M., & Khosla, S. (2015). Where to Look for Insight, Harvard Business Review, https://hbr.org/2014/11/where-to-look-for-insight.
Sedniev, A. (2019). The Business Idea Factory: A World-Class System for Creating Successful Business Ideas, ‎Independently published.
Siebert, J., & Keeney, R. L. (2015). Creating more and better alternatives for decisions using objectives. Operations Research, 63(5), 1144-1158.
Sutton, R.I. (2007). Weird Ideas That Work: How to Build a Creative Company, Free Press.

Assessment methods and criteria

Exam

Level of course unit

Master

Year of study

Fall 2025

Semester when the course unit is delivered

3

Language of instruction

English

Learning outcomes of the course unit

With this module, students will achieve a sense of self that will instill the confidence and skills necessary to embark on a new business venture, improve their career by learning how to think like an entrepreneur, and stimulate their personal ability of creative thinking. To achieve this, students will learn about tools and techniques to strengthen their creative ability, to overcome cognitive biases, and building an entrepreneurial mindset, and gain practical experience during classes.

Course contents

• Principles, drivers, and barriers of creativity
• Creativity Training
• Creativity Techniques
• Ideas Stimulating Environments
• Endure Opposition and Frustrations
• Creativity Habits
• Creativity Assessment
• Decision Making

Planned learning activities and teaching methods

The course comprises an interactive mix of lectures, discussions and individual and group work.

Work placement(s)

none