Business Simulation PT

Department
  • Master's program International Business & Management
Course unit code
  • IBaM-M-2-M_1-BUS-ILV-O
Number of ECTS credits allocated
  • 4.0
Name of lecturer(s)
  • Mag. Paier Martin, FH-Prof. Dipl.-Kfm. Kirschner Bernd
Mode of delivery
  • blended learning
Recommended optional program components
  • none
Recommended or required reading
  • Business game:
    A participants manual will be delivered to the students via the Sakai platform.Daniels, J., Lee, H.R., & Sullivan, D. (2021, 17th edition). International Business (Global Edition). New Jersey: Pearson.
    Deresky, H. (2021, 10th edition). International Management. London: Pearson Education Limited.
    Lasserre, Ph. (2022, 5th edition). Global Strategic Management. London: Palgrave Macmillan eduction
    Peng, M.W. (2022, 5th edition ). Global Business. Cengage learning.
    Vervest, P., Van Liere, D., & Zheng, L. (2010). The Network Experience: New Value from Smart Business Networks. Ber-lin: Springer.
Level of course unit
  • Master
Year of study
  • Spring 2025
Semester when the course unit is delivered
  • 2
Language of instruction
  • English
Learning outcomes of the course unit
  • Learning Objectives business game:
    • Learning how to think and act in an entrepreneurial way, in accordance with strategic and share-value-oriented management
    • Recognising external influences in a complex and interrelated environment
    • Attaining preset goals that have been defined during the planning process
    • Correct intepretation of market situations and results, and transfer of the findings into goal-oriented decisions
    • Achieving result-oriented teamwork
    • Organising an efficient and effective decision-making process within the team

    Learning outcomes business game:
    • After completion of this course, students are able:
    • to comprehend the past development of the company they have to manage.
    to identify the most important interactions between the various decisions to be made by running an enterprise.
    • to indentify the threats of uncertainty in the group.
    • to decide whether an entrance in a foreign market with a different currency make sense or not
    • to make a competition/competitor analyses
    • to increase the market share by means of influencing the corporate Identitiy and advertising.
    • to launch new products accompanied by the proper price policy fitting to the chosen corpotate-strategy.
    • to comprehend the necessity of the technological and the ecological advancement of their own products.
    • to explain and evaluate the term value analysis.
    • to calculate the economic order quantity by taking into account the quantity discount, the storage costs as well as the costs of tied capital
    • to implement investment and disinvestment decisions according to pursued stategy.
    • to consider the significance of investments in environmental equipement
    • to make decisions about personnel competence or qualification measures like training and processoptimisation
    • to perform a break-even-analysis in a multi product enterprise
    • to interpret market situations and results and to transfer the findings into goal oriented decisions
    • to decide in an entrepreneurial way by handling various factors such as uncertainty and time in accordance with strategic and share-value-oriented management
Planned learning activities and teaching methods
  • The course comprises an interactive mix of lectures, discussions and individual and group work.
    Part Business game:
    Students take on the task of managing all aspects of a company
    4 to 5 groups are competing with each other on a common market
    Decisions are to be taken within the groups (3-5 students)
    Through a series of decision taking tasks, the participants learn to apply different methods, how to use information for decision taking.
    The game forces students to deal with complex situatio
Work placement(s)
  • none

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