MCI Foundation Courses

After completion of this course, students can

• effectively manage their time and prioritize tasks to maximize productivity and efficiency.
• utilize digital tools to search, retrieve, analyze, and organize information effectively.
• recognize the importance of adopting a Growth Mindset for personal and professional success.
• differentiate between various learning strategies and techniques to optimize their learning process.
• apply digital tools and technologies to enhance their learning experience and outcomes.
• define the components and significance of digital competence in today's digital age.
• demonstrate proficiency in using different learning strategies and techniques to tackle various learning challenges.
• evaluate the effectiveness of different digital tools and technologies for learning purposes and select appropriate ones for their needs.
• collaborate effectively with peers and instructors in digital learning environments to enhance their learning experience.
• reflect on their learning journey and continuously improve their digital competence and self-management skills to achieve their academic and professional goals.

After completion of this course, students can

• build knowledge of cultural context, practical implications, and language for effective communication and begin the journey towards developing intercultural competence.
• explain various models for classifying cultures and apply this understanding in different contexts.
• understand the difference between ideal culture and real culture, and how cultural values shape human behavior.
• describe attitudes, their influence on behavior, and develop strategies for effective intercultural communication.
• define beliefs, explore their formation, and apply this knowledge across different contexts.
• understand cultural identity, analyze concepts of self across cultures, and appreciate their role in intercultural dialogue and respect.
• evaluate cognitive biases, recognize prejudices and stereotypes, and challenge them in thinking and behavior.
• explore communication components, styles, and models, and adapt communication strategies for diverse cultural backgrounds.
• identify successful leadership behavior for diversity, equity, and inclusion (DEI).
• recognize successful intercultural leadership behavior, collaborate effectively with diverse teams, and apply this learning in various contexts.

After completion of this course, students can

• define Business and Management Research and describe the Research Process comprehensively.
• generate research topics, narrow them down, and formulate precise research questions effectively.
• understand the importance of literature and conduct literature searches using various strategies and databases.
• assess the quality and relevance of literature efficiently.
• know how to work with literature by applying strategies for organizing and reading academic literature.
• develop and critically analyze academic arguments, identifying logical fallacies and applying argumentative strategies.
• apply the APA style for citations, maintain bias-free language, and avoid plagiarism by adhering to the standards of academic integrity.
• structure written work effectively, organize themes and chapters, and construct paragraphs and sentences coherently.
• utilize storytelling techniques to enhance academic writing and produce high-quality written work.

After completion of this course, students can

• define marketing and distinguish it from related concepts, such as sales and advertising.
• describe the micro- and macroeconomic factors influencing a company's ability to reach its customers effectively.
• outline the key steps involved in developing a customer-centric marketing strategy, including market segmentation, targeting, differentiation, and positioning.
• use suitable instruments of the marketing mix to implement marketing strategies.
• understand various concepts of sales organizations and processes in sales.
• develop fundamental sales strategies.
• plan budgets and assess the performance of sales
• critically evaluate unethical marketing and sales practices and their implications for businesses and society.