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Digital Entrepreneurship (IFLV6614)
Department
- International Program
Course unit code
- IFLV6614
Level of course unit
- Bachelor
Year of study
- Fall 2024
Semester when the course unit is delivered
- 1
Number of ECTS credits allocated
- 3.0
Name of lecturer(s)
- Key Thomas, PhD
Learning outcomes of the course unit
- We live in a new era of business practice, value creation and delivery. Understanding the changes relevant in the research, design, and execution of new ventures in the digital business landscape is only becoming more important.
This Digital Entrepreneurship course introduces students to frameworks for the creation and delivery of innovative value through digital technology. The course is intended for students who want to understand and become familiar with the tools and concepts used to create a digital native business. Students choose a digital business model, revenue (price) structure, define their marketplace, create a target market persona, create a digital marketing plan, finance and growth plan, and by the end of the class pitch their concept for investment funding.
LEARNING OUTCOMES:
- The ability to develop a strategic plan for digital startups
- Understand the foundation of online innovation, value creation and delivery.
- Identify and classify digital business models.
- Understand and identify different growth strategies for digital ventures.
- Continuous improvement by staying up to date on tools and techniques, trends and technology
Mode of delivery
- distance learning/e-learning
Recommended optional program components
- none
Course contents
- • The ability to develop a strategic plan for digital startups
• Understand the foundation of online innovation, value creation and delivery.
• Identify and classify digital business models.
• Understand and identify different growth strategies for digital ventures.
• Continuous improvement by staying up to date on tools and techniques, trends and technology
Assessment methods and criteria
- Class Activities 60 points
Digital Startup Project 40 points
Total 100 points
Language of instruction
- English
Work placement(s)
- none